Real Estate Marketing: The Advantages of Staging

Exposed by Light Real Estate Photography Austin, TX

It’s no secret that I love to photograph a nicely staged home.  Aside from the better results delivered in photos and print, there are many other great reasons to stage a home. Staging plays a big role in first impressions for buyers.  It can also create a more emotional purchase that can generate more money for the seller. If you’ve got a house coming on the market soon and are on the fence as to whether or not to stage it, take a look at the advantages listed below to determine if staging is the right direction for your listing. 


Taps into emotions

Home staging is successful because it considers the wants and needs of buyers through home décor.  81% of buyers say home staging makes it easier to visualize the property as their future home.  This benefit is twofold.  By having a home staged, buyers can understand how their furniture can fit.  Additionally, not all home buyers are interior designers.  Staging helps build a vision of how the home can be once it belongs to the buyer.


Staged home sells faster

Once staged, homes spend an average of 73% less time on the market. I’ve seen the reality of that statistic with my own clients.  Most of my clients with staged homes have had offers accepted in a matter of weeks or even days. 


Increased perceived value

A professional home stager can highlight the main spaces of the house to make it look it’s best. You want to make the space look and feel like the asking price. Buyers are willing to spend 1% to 5% more of the dollar value on a staged home than a non-staged home. It’s also been mentioned that appraisers are more likely to appraise staged homes at full value. 


Tax advantages

Purchasing home staging installments for the use of selling a property is a decent size tax deduction.  


While the list of advantages of staged homes can continue on, it’s important to understand if staging is right for your home.  If your listing has not been well maintained and the goal is to get out quickly rather than to get top dollar, staging would not be a wise investment.  Staging cannot replace countertops floors.  Seeing a return on that investment would be challenging. If this is the case, put your time and resources into professional photos or video.  Professional photos can attract buyers to the listing at a much smaller cost than home staging.