When selling or leasing commercial real estate properties and/or spaces, it’s important to have up to date photos. One notable reason is to entice the viewer to come and check out the property or development.
A good photographer will ensure the property is photographed in the best way possible. They should also present the client with great images to be used as marketing collateral.
Below are few questions that should be answered by either the client or the photographer.
1.) Square footage: While this might not necessarily be a determining factor for price, it would be useful to know beforehand so the proper amount of time is allocated to taking photos.
2.) Agreed upon response to existing tenants: This one is often overlooked, but important. I don’t think I’ve photographed one commercial property with existing tenants that didn’t result in them asking me why I am taking photos. Reasons for their concern could vary of course, but it’s always good to have an agreed upon response on deck.
Additionally, make sure the photo session has been cleared with the onsite security team. Time spent getting it sorted out cuts into the time allotted for photos. It’s just better to have everything worked out in advance.
3.) Turnaround time: For the photographer, always quote your turnaround time upfront. If the client need the photos earlier, then they should state that before the session begins. This should also be stated in the photo agreement.
4.) Image size requirements: It’s a good idea to share with the photographer how the photos will be used. Standard sizes for print will work great in brochures. However, if the client needs the images enlarged, make sure it’s stated before the photos are delivered so the client receive the right sizes for that use upon photo delivery.
5.) Licensing: This should also be in the photo agreement. Often times the question of owning vs. licensing is either not addressed or not clarified until an issue arises. In most cases, the photographer owns the photos. The client purchases a license to use the photos for reasons specified up front and only during that time. Use of those same photos for future marketing purposes months or years in the future is often not included in the initially purchased license.
6.) Important selling points and highlights of the property or space: These should be discussed up front so that those features are photographed. For example, if there is a great seating area for tenants to utilize during breaks, parking garage, downtown views, etc., the broker would need those photographed so they can use it in a brochure.
For more information about photo agreements and usage licenses, check here: