Increase the Perceived Property Value of Your Listing with Virtual Tours

Exposed by Light Real Estate Photography Austin, TX

It’s common knowledge that people are more likely to view a home in person that has been professionally photographed and marketed.  More and more realtors use Virtual Tours these days to showcase their listing photos and for good reason. Below are a few reasons why It’s crucial to not skip out on virtual tours when gearing up your home or listing for the market. 

1.)  Virtual tours help attract the correct prospective homebuyer to your listing. They can help potential buyers relate to the space and simulate an emotional connection to the property.  

2.)  Virtual tours can influence buyers to make higher offers. In a recent study conducted by Redfin, listings with virtual tours and professional photos sell over $3,000 higher than homes with no professional photos or virtual tours.  That’s a small investment to pay for a potentially bigger return. 

3.)  Virtual tours provide an immediate open house for online prospective buyers. Viewers can “walkthrough” a property and get a feel for the home at their convenience.  Initially it may not seem like a contributing factor for increased perceived property values. However, the value is with the “open house”.  Researchers in Austin, TX found that listings that hold open houses during their first week on the market sell above asking price 30% of the time.  Furthermore, homes priced between $400,000 and $499,999 sold three weeks faster.

The list of benefits for virtual tours are abundant.  Embracing this new technology really caters to what home buyers really want from the home searching process. 

jessica johnson